Brian Lamb Named Chief Corporate Responsibility and Reputation Officer
Bank Veteran to Lead Newly Created Unit


Cincinnati - Fifth Third Bancorp (Nasdaq: FITB) announced today that Brian Lamb has been named its chief corporate responsibility and reputation officer. He will report to Teresa Tanner, chief administrative officer.

Lamb most recently served as regional president for the Bank’s North Florida region, based in Tampa. In a newly created role, Lamb will be accountable for the comprehensive strategic framework of the Bank’s civic commitments and reputation management. He will oversee multiple areas, including Community Economic Development, the Bank’s Community Development Corporation (CDC), Corporate Communications, Diversity & Corporate Social Responsibility and Ethics.

Lamb joined Fifth Third in 2006 as chief financial officer of the Tampa Bay region. Before being named regional president, Lamb served as the head of Business Banking for that market.

“We are thrilled to name a leader with Brian’s experience and track record to this newly created and key position at Fifth Third,” Tanner said. “He brings a high degree of personal passion in serving and collaborating with the community. Brian is an outstanding banker who has produced stellar results for both the Bank and the community.”

Greg D. Carmichael, president and CEO of Fifth Third Bancorp, said, “I could not be more pleased to place Brian in this critical role. At a time when industry reputation and community commitment are paramount to our customers and stakeholders, Brian is not only a demonstrated civic leader, but also a model of personal integrity and tireless customer focus. He leads by example every day and has earned the respect of our leadership, our customers and our communities.”

He also noted that he would work closely during the transition with Brian Lamb, formerly North Florida regional president, who has just been named to the newly created position of chief corporate responsibility and reputation officer for Fifth Third Bancorp. Lamb will relocate to the corporate headquarters in Cincinnati.

“I am excited to serve Fifth Third in an entirely new capacity and lead a team dedicated to improving the lives of those in our community,” Lamb said. “The commitment of the Company to its civic and social responsibilities has never been higher, and I am looking forward to delivering strong and positive outcomes for all of our stakeholders.”

Lamb has been active in a wide variety of civic activities in Florida. He serves as chair of the University of South Florida and holds board positions on the Tampa Bay Partnership, Enterprise Florida, Florida Council of 100 and Florida Bankers Association. He has been recognized on numerous occasions, including recently receiving an honorary doctoral degree from Bethune-Cookman University. This year, he was named to the Tampa Bay Business Hall of Fame.

He is a graduate both of the University of South Florida, where he earned a bachelor’s degree in accounting, and the Stonier Graduate Banking School at the University of Pennsylvania.

With this change, David A. Call has been named as regional president for all of Florida. Call currently serves as regional president for South Florida and he will relocate to Tampa to lead a unified Florida region.

About Fifth Third
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. As of September 30, 2016, the Company had $143 billion in assets and operates 1,191 full-service Banking Centers, including 94 Bank Mart® locations, most open seven days a week, inside select grocery stores and 2,497 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Wealth & Asset Management. Fifth Third also has an 18.3% interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of September 30, 2016, had $314 billion in assets under care, of which it managed $27 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at Fifth Third’s common stock is traded on the NASDAQ® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Member FDIC, Equal Housing Lender Equal Housing Lender.