Growing Your Business
If you're trying to improve your ability to attract top talent without sacrificing your commitment to diversity and inclusion, consider using a "candidate persona" strategy. The concept is similar to creating "buyer personas" in marketing, says Maren Hogan, CEO of Red Branch Media, in a session at SourceCon, last week in Anaheim, Calif. "A candidate persona is a fictionalized representation of your ideal hire for a specific role. This should mostly be based on data, but it also requires a bit of intuition and even some guesswork. Think about who you are looking for; who is this person? What do they do with their days? What are their primary concerns, inside and outside of work? What hobbies and activities are important to them? What's keeping them up at night?" Hogan says.