Fifth Third Bank Extends Availability of Scholarships for Job Seekers through Brand of You Campaign

07/24/2015

Cincinnati– Fifth Third Bank today announced the extension of its Brand of You integrated campaign, the details of which are available at www.53.com/BrandOfYou. Fifth Third Bank understands that getting a job is anything but easy, especially for recent grads, more than half of whom don’t have full-time jobs. On average, at least 200 people apply for every job opening and only two percent of applicants actually get an interview.* The Brand of You campaign aims to help grads land jobs by offering job coaching scholarships from reemployment solutions company, NextJob, which are valued at $1,000 each.

"Our Brand of You campaign has been extremely well-received by recent graduates and their parents," said Maria Veltre, executive vice president and chief marketing officer. "As the campaign continues to gather positive momentum, we have decided to keep the campaign—and the offer of these coveted scholarships—open longer to help even more people get set up for long-term success."

Fifth Third has committed to funding $1 million worth of the job coaching scholarships. To apply, interested participants can enter by Tweeting an answer to the following statement: "Tell us why you deserve free one-on-one job search coaching" with both the #BrandOfYou and #53Enter hashtags.

"I have been honored to be a part of Fifth Third’s campaign and am so grateful to have received the personalized job coaching from NextJob," said Gina Harrison, the job seeker who was featured in the Brand of You campaign advertising that launched in May. "My NextJob career coach, Tara Orchard, helped me immensely, especially with interview preparation and how to market my skills. Largely because of her help, I am now working full-time in my field of corporate wellness."

Adam DiCicco, another millennial job seeker who was unemployed for more than six months, agrees. "The role of the job coach and the process of defining your personal brand is the key aspect for millennials embarking on a job hunt in today's market," DiCicco said. "The coaches at NextJob had the skills and knowledge to help me effectively leverage and market my personal brand. I was unemployed for more than six months after graduation and then found exactly the right job for me in under 10 weeks with their help."

The campaign extension will feature additional Twitter events for recent graduates. The events provide real-time feedback to job seekers from career coaches at NextJob. The dates for those events are August 5, 2015 from 1-5 p.m. ET and August 12, 2015, from 1-5 p.m. ET.

The campaign site, www.53.com/BrandOfYou, provides access to some of NextJob’s comprehensive job search training tools to help job seekers develop a personal brand and learn valuable job search techniques. Users can access tools to create a standout resume with free templates and utilize the site’s headshot creator with professional selfie tips from portrait photographer, Peter Hurley.

About Fifth Third:

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. As of June 30, 2015, the Company had $142 billion in assets and operated 15 affiliates with 1,299 full-service Banking Centers, including 101 Bank Mart^® locations, most open seven days a week, inside select grocery stores and 2,630 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 22.8% interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of June 30, 2015, had $304 billion in assets under care, of which it managed $27 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third’s common stock is traded on the NASDAQ^® Global Select Market under the symbol "FITB." Fifth Third Bank was established in 1858. Member FDIC, Equal Housing Lender.

About Leo Burnett Company, Inc.:

Leo Burnett Worldwide believes in using creativity to drive dynamic business change for its clients. Through a HumanKind approach to marketing, the agency puts a brand’s purpose at the center of communications to transform human behavior. Part of the Publicis Groupe, Leo Burnett Worldwide is one of the world’s largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world’s most valued brands including Coca-Cola, Fiat, Kellogg’s, Kraft, McDonald’s, Nintendo, P&G, Samsung and Tata among others. For the past six years, Leo Burnett has been ranked #1 in "New World Thinking" by The Gunn Report and was named an Agency to Watch on Advertising Age's 2015 A-List. In 2015, Leo Burnett was named "Network of the Year" at the International ANDY Awards and ADC Awards. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett.

About NextJob:

Headquartered in Bend, Ore., NextJob is a nationwide outplacement firm focused on full employment in America. Centered on the Golden Rule, its mission is to provide creative reemployment solutions for employers, lenders, government and others to help job seekers land jobs and avoid the many impacts of unemployment. NextJob's service provides high quality, one-on-one job coaching and multimedia online learning that is highly effective, affordable and accountable. To learn more, visit www.nextjob.com.

*Robert Meier, president of Job Market Experts.

NO PURCHASE NECESSARY. The Fifth Third Brand of You Contest—Part II begins at 12:00:00 AM ET on 7/22/15 and ends at 11:59:59 PM ET on 8/23/15. Contest is open only to legal residents of the 50 US/DC, 18 years of age or older at time of entry. Void where prohibited. During the Contest, there will be 5 entry periods. For complete Official Rules, go to 53.com/BrandofYou. See Official Rules for entry instructions, prize details, restrictions, etc. Sponsor: Fifth Third Bank.