Fifth Third Bancorp Corporate Social Responsibility Report: Curiosity First Earns 2015 Platinum, Gold MarCom Awards


Cincinnati — Fifth Third Bancorp (NASDAQ: FITB) today announced that its 2014 Corporate Social Responsibility Report: Curiosity First earned industry recognition with two MarCom Awards. Curiosity First was recognized with top honors, a Platinum Award, in the corporate social responsibility category. In the annual reports category, the CSR Report was honored with a Gold Award. The Fifth Third Bancorp CSR Report is available at

MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. This year the competition received about 6,500 entries from throughout the United States, Canada and more than a dozen other countries.

Curiosity First was written by Fifth Third Bank communications professionals and designed by Sanger & Eby, LLC. The report demonstrates the ways in which Fifth Third uses its curiosity to help improve lives and make a difference in the communities it serves. The report features the Company’s signature programs and illustrates the Bank’s efforts within five major and inter-related areas of emphasis:

Consumers: Fifth Third Bank is committed to improving lives. This is illustrated through its industry-first initiative to help customers find jobs and its L.I.F.E. (Lives Improved through Financial Empowerment)® Programs, which take financial education and access to financial services directly into low- and moderate-income communities.

Communities: The Bank is collaborative in helping to create and sustain vibrant communities. Local teams allow Fifth Third to stay close to the issues facing its neighbors, helping to guide investments and activities. Efforts include Bank-wide support of U.S. military and their families, the 5-3 Impact initiative, and philanthropic gifts through the Fifth Third Foundation.

Businesses: Fifth Third Bank actively supports businesses of all sizes with smart financial solutions. These products and services ultimately impact individual families and communities, as businesses fuel the economy and provide employment opportunities.

Employees: Employees are the ambassadors and embodiment of Fifth Third, which is committed to its employees’ health and financial wellness, engagement and inclusion, and employee volunteerism and outreach.

Environment: Fifth Third is committed to operating its business in an environmentally sustainable way. In 2014, the Company formally adopted an environmental sustainability policy, completed two Leadership in Energy and Environmental Design (LEED) Volume applications and expanded recycling to 1,194 financial centers and 90 percent of its retail financial centers nationwide.

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $142 billion in assets and operates 1,295 full-service Banking Centers, including 99 Bank Mart® locations, most open seven days a week, inside select grocery stores and 2,650 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third is among the largest money managers in the Midwest and, as of September 30, 2015, had $297 billion in assets under care, of which it managed $25 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at Fifth Third’s common stock is traded on the NASDAQ® Global Select Market under the symbol "FITB." Fifth Third Bank was established in 1858. Member FDIC, Equal Housing Lender Equal Housing Lender.