Fifth Third Bank Introduces Touch ID for its Mobile Banking App
Customers Can Log In Without a Password to Pay Bills, Deposit a Check, Transfer Money and More
Cincinnati — Fifth Third Bank announced today the addition of Touch ID biometric capabilities to its mobile banking app for the iPhone. Touch ID allows fingerprint authentication for enabled devices, letting customers log into their Fifth Third app with their fingers or thumbs instead of a password.
The Bank’s fast mobile app allows people to:
Customers want their banking to be quick and simple. Two years ago Fifth Third was one of the first banks to create a system to check balances without needing to log in.
“Our customers’ digital expectations continue to evolve – and many of those expectations are being set by using non-bank apps such as shopping and games," said Chad Borton, executive vice president and head of the Consumer Bank for Fifth Third Bank. "Fifth Third is continuing to evolve its digital experiences to do the same, creating fast and simple banking.”
Fifth Third Bank added Touch ID as a response to its customers’ requests.
Mobile banking is outpacing online banking for Fifth Third customers, with mobile banking increasing 43 percent from 2014 to 2015, with 19 million mobile banking logins last year.
Fifth Third consumers increasingly want the services mobile banking can provide, such as alerts, which increased 144 percent from 2014 to 2015, with 13.9 million alerts sent last year.
In December of 2015, nearly one-fifth of all Fifth Third consumer deposits were made via mobile, an increase of 36 percent over December of 2014.
“We know how important banking on the go is to our customers,” Borton said. “Our banking app makes banking simple and fast.”
The most frequently used mobile services for Fifth Third Bank are: checking balances and activity, transferring money and depositing checks.
*Mobile Internet data charges may apply as well as text messaging charges. Contact your mobile service provider for details.
About Fifth Third:
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $141 billion in assets and operates 1,254 full-service Banking Centers, including 95 Bank Mart® locations, most open seven days a week, inside select grocery stores and 2,593 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has an 18.3% interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of December 31, 2015, had $297 billion in assets under care, of which it managed $26 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third’s common stock is traded on the NASDAQ® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Member FDIC, Equal Housing Lender.